About Us

Here’s the fair story of our healthy milk brand coming to life.

Established in 2012, Sri Sambasiva Dairy Products India Pvt Ltd was constituted by Shri. Kanchi Parameswara Reddy. Hailing from a middle class family who run transport vehicles across a small village called Atmakuru in Nellore district; he initially followed his father’s footsteps and rode across a Milk van. With winning-trust, supreme-quality and healthy-supply, he graduallyscaled up to owning milk tankers and further established his own company “Sri Sambasiva Milk Transport” in 1986.

Today, we proudly silver-line that we have grown into South India’s largest Milk transport company with a fleet of 60 Milk tankers and have earned a remarkably proud association with the Government milk brand- VIJAYA DIARY. We deboss on being the proud logistic partner for milk supplies to the government owned AAGANWADI groups where we supply about 30 lakh liters milk per month.

We embarked on establishing our own milk and milk products line with the brand name ‘FAIRLIFE’ on 11th October 2018 envisioned towards building a healthy tomorrow!


Fair life directs itself to be a leading dairy enterprise in dairy sector which deliver quality milk to the nation with a mass of trust and honestly within.


Uplifting the purity of dairy products to a whole new level with a touch of delicious dairy products.